A Solid Marketing Foundation: How to Write an Elevator Pitch that Attracts Great-fit Families
Please note this download is included in The Grove library! Not a member? You can join The Grove here to access this resource & more.
→ Do you seem to have potential families visiting or enrolling that just don’t seem to align with your philosophy and approaches to early childhood education?
→ Do you struggle to explain to families, funders, potential board members, or other stakeholders how you are different from other early childhood programs in your community?
If you answered yes to either of those questions, then you need a great elevator pitch!
Communicate what makes your program truly special to connect with ideal customers
A simple explanation of your unique approach is known as an elevator pitch. In the world of marketing this is better known as your “value proposition.” Your value proposition is the secret to drawing in families, educators, supporters, and other stakeholders who align with your program. It’s more than just a marketing statement; it forms the very core of your outreach strategy.
This digital download workbook will walk you through the steps to create a value proposition statement that spotlights what makes your program exceptional. You will:
Get crystal clear about your target market: Sure, you serve children and their families, but which children and which families?
Define what makes your school or program unique: Gain the insights and tools you need to pinpoint the specific qualities that make your program stand out from the crowd.
Simplify your outreach efforts: Craft a value proposition statement that makes it easier to connect with families, teachers, donors, and stakeholders who resonate with your program’s values.
Save time and resources: Avoid the trial and error approach so you can spend your valuable time on building relationships with families
Ensure your program’s competitive advantage shines through in order to connect with the right customers and supporters so your nature-based early childhood program can thrive!
Note: At the time of purchase a new window will pop up with a link to download files, allowing for single use. This product is not to be distributed or uploaded to the internet. You will also receive a confirmation in your email—please check your spam or junk folder if you do not see it within 10 minutes of purchase. Given the nature of digital downloads, all sales are final and cannot be refunded.
Please note this download is included in The Grove library! Not a member? You can join The Grove here to access this resource & more.